Red Bull, Ball Corporation, and Rauch Fruchtsäfte Break Ground on Major Beverage Campus in Concord
Facility Expected to Create Up to 700 Jobs by 2031
Cabarrus County is officially welcoming one of the largest economic development projects in its history. Red Bull, Ball Corporation, and Rauch Fruchtsäfte have broken ground on a 2.3-million-square-foot production, manufacturing, and distribution facility in Concord.
The project represents a long-term investment in the region, with operations expected to begin in 2028 and full production capacity by 2031. Once complete, the campus is expected to support up to 700 jobs and produce as many as three billion cans annually.
The site will feature more than 170,000 pallet spaces and utilize advanced intralogistics systems, including conveyor bridges that connect each stage of production. This closed-loop design allows cans to move seamlessly from manufacturing to packaging to warehousing and directly to customers—minimizing carbon emissions and reducing transportation impacts.
This new Concord facility is only the second integrated manufacturing campus for Red Bull, Rauch, and Ball Corporation in the United States, positioning Cabarrus County as a key hub for beverage production and distribution across the Southeast.
The groundbreaking event brought together state and local leaders.
About the Companies
- Ball Corporation: A global leader in sustainable aluminum packaging solutions for beverages, personal care, and household products, employing more than 16,000 people worldwide.
- Rauch Fruchtsäfte: An international juice and beverage manufacturer with operations in over 100 markets, partnering with Red Bull since 1987.
- Red Bull: The world’s leading energy drink, available in 178 countries, with more than 12.6 billion cans sold in 2024.
Photo Credits: Chris Tedesco and the City of Concord